Innovation

CEAT accelerates movement with the finest tires known for their tough, smooth and secure grip on roads.

Simulation
Materials
Design
Development Process
Product Development
Tests and Dynamics of vehicle

Development

The Advanced Design (CAE) teams develop advanced simulation techniques in different areas and integrate them into the development of new products and innovation processes.

We are committed to using less petroleum materials by improving the functionality and optimal use of recycled materials. "The green steps" are accelerated to minimize the carbon footprint thanks to our commitment to recognized experts.

Simulation

The simulations contribute to study the effect of loads, inflation pressures, friction, tire profile and its construction, among other features and benefits such as:

Noise and Vibration
Rolling resistance
grip, Handleability

Analysis

The findings of the analyzes are validated with the tire tests, as well as other simulations are used to reach the optimal design to obtain the required performances.

Breakthrough Technology

Our material development team focuses on developing materials and compounds essential for grip, safety and tire life with the least impact on the environment.

Advanced Research

We work closely with the world's most prestigious universities and research institutions in advanced materials technologies and new materials with shorter lead times.

Green progress

From the conception of the product to the distribution - from beginning to end.

- Process design

CEAT R & D

Any product designed by R & D must go through the manufacturing process until it finally reaches the customer. The fundamental belief of CEAT's R & D teams is that everything that a product engineer views and designs is manufactured only with a reliable, accurate, consistent and efficient process.

The concept of having a process development group responds to the need to codise the process with the product, from conception and supervision during process design and providing design with the right technology for the first time in the manufacturing process. With the implementation of poka-yoke in the system, we reinforced the consistencies that have achieved several global approvals, such as TS16949, OHSAS, etc.

Security

In addition, new materials and product concepts designed according to the basic philosophy of product safety, durability, grip and sustainability set new challenges in the design of processes and equipment that are organized according to the following approaches..

Optimization

New process design and optimization:

I strive towards breakthrough innovation
I prototype new methods and develop on innovation funnel
I question existing ways of working
I am open to critique

Software Design

CEAT uses software of patented design and developed taking advantage of the internal capacities. The design process is integrated with the tire cycle management software.

The development of the design includes:

Repeat design options

Analyze and visualize the designs

Collect the reactions of customers about the "virtual" options

Creation of functional prototypes

Design automation

Reverse engineering

Advanced 3D models

Our design team is specialized in:

Design of products that maximize the benefits of the product.
Creation of new tread designs with a focus on the market.
Capture of the client's expressed or non-expressed requirements with internal scientific methods.
Execution of the depth of the profile and tread design focusing on grip and safety.
Use of semantics and product metaphors to express the attributes of grip, duration and safety to ensure that the final tire transmits all the benefits by itself.

Excellent Security

The product development team is dedicated to delivering products with high security in extreme situations taking into account the final customer. With customer decisions as a key, we focus on innovative products.

Tire Optimization
Curve Grip
Performance
Comfort

Safety
Load Capacity
Handling Benefits
Rumorosity

Safety

Grip
Cornering Grip
Load Carrying Capacity

Performance

Steering Performance
Comfort
Noise

Global Standards

We are committed to providing environmentally friendly products with low fuel consumption, thanks to state-of-the-art technologies that defy conventional means. We work to optimize the use of tire materials that combine safety, grip, noise, comfort and other fundamental functions of the tire and meet global standards.

Efficient Solutions

Dynamics Team

The efforts of the Vehicles Testing and Dynamics team are aimed at providing grip, control at high speeds, as well as duration and safety. Esteo has been achieved by: