About Us

Overview of The Company

Mumbai head-quartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tire manufacturers and has strong presence in global markets. CEAT produces over 15 million tires a year and offers the widest range of tires to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
165 Million Tires / year production
CEAT produces first class high performance tires for a wide range of vehicles
RPG Enterprise
Established in India
22,000 cr
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tire, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover in excess of Rs 22,000 crore.
  • 2016
    Launch of Passenger car tires in Europe
  • 2011
    State of the art R&D centre established in Halol
  • 2011
    Production from Greenfield Radial Plant started in Halol
  • 2011
    Worldwide rights for brand CEAT acquired from Pirelli
  • 2010
    CEAT brand logo made contemporary in India
  • 2008
    RPG Group acquires CEAT Tires of India Ltd
  • 1981
    Pirelli buys Global rights for the brand CEAT
  • 1979
    CEAT tires of India incorporated
  • 1958
    CEAT (Cavi Electricie Affini Torino SpA) Established in Italy
Mr. Anant Goenka
Managing Director
“One of India's most trusted brands, CEAT combines the strength of its legacy with the new mantra of youth, dynamism and aggression.”
Our focus is on building best-in-class products through a culture of continuous innovation. As an employer, we seek to be a workplace of choice for the best of talent, a place where their growth, empowerment and satisfaction is high priority. In turn, our employees find motivation to excel and deliver value to our customers and stakeholders. We have the strength to challenge established norms and a passion to achieve newer heights through teamwork. At CEAT, our journey towards excellence is driven through mutual respect which spurs every employee to give their best.
Mr. Anant Goenka
Managing Director
Mr. Anant Vadhan Goenka is an M.B.A. from the Kellogg School of Management and a B.Sc. in Economics from the Wharton School.
Mantra in Life:
“Enjoy what you do, do your best and keep learning”
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Mr. Kumar Subbiah
Chief Financial Officer
Mr. Kumar Subbiah is the Chief Financial Officer - CEAT Limited. He joined CEAT in Feb 2015 after spending little over 20 years.
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Mr. Arnab Banerjee
Executive Director - Operations
Mr. Arnab Banerjee is the Executive Director - Operations for CEAT Limited. He joined CEAT in the year 2005.
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Mr. Tom Thomas
Executive Director - Technology
Bachelor of Rubber Technology and Engineering from University of Cochin and has 40 years of experience in tire industry.
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Mr. Dilip Modak
Senior Vice President - Manufacturing
Currently leading the manufacturing of CEAT LTD with plants across four locations - Mumbai, Nashik, Vadodara and RADO - Kochi.
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Mr. Chandrashekhar Ajgaonkar
Sr. Vice President - Quality Based Management
Mr. Chandrasekhar Ajgaonkar is the Senior Vice President – QBM CEAT and Corporate Business Excellence Centre- RPG Group.
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Mr. Milind Apte
Senior Vice President - Human Resources
Milind is a Senior, strategic & seasoned Human Resources Leader with diverse experience across Real Estate, FMCG, Logistics & Public Sector Organisations.
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Mr. Peter Becker
SVP – R&D and Technology
Mr. Peter Becker is the SVP – R&D and Technology for CEAT Limited. He joined CEAT in 2017 at CEAT Germany.
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Do you know your CAIRO values?
Since its inception, CEAT has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.
  • Challenger
    Innovative and Agile, Questioning existing ways, Promoting Experimentation
    I am a Challenger when...
    • I strive towards breakthrough innovation
    • I prototype new methods and develop on innovation funnel
    • I question existing ways of working
    • I am open to critique
  • Aspiration Led
    Purpose-led, Passion for superior performance, walking the extra mile
    I am a Aspiration Led when…
    • I dare to dream
    • I deliver on outstanding experience to my customers
    • I walk the extra mile in pursuit of our purpose and vision
  • Integrity
    Being Authentic, Transparent and keeping Commitments
    I demonstrate integrity when…
    • I take responsibility for my actions and ensure I do what - I say and say what I do
    • I am transparent with my stakeholders
    • I honor my commitments
    • I am responsible with company information
  • Result Obsession
    Passion, High Energy, Speed and Collaboration
    I demonstrate result obsession when…
    • I bring passion, high energy and systematic planning towards every goal that I pursue
    • I take timely decisions and base them on facts and data
    • I put interest of the organization ahead of my own and collaborate to make it happen
    • I take accountability of results directly and also drive accountability with my co-workers
  • Openness
    Approachable, Open and Boundaryless
    I am open when...
    • I am approachable and involve larger team and their views
    • I value the skills, strengths and views of others
    • I operate directly across functions rather than through hierarchy
    • I have a passion for learning, sharing ideas and developing others
Product and Process Certifications
Quality Awards
image Deming Prize for Total Quality Management Oct 2017
image ABK - AOTS 5S Excellence Award Jan 2017
image ABK - AOTS 5S Excellence Award Dec 2016
image British safety council : Sword of Honour Nov 2016
image British safety council : 5 Star Mar 2016
image 6th Annual Manufacturing & Supply Chain Award
image Employers Federation of India - National Excellence Award in Employee Relations Dec 2015
Supply Chain Management Awards
image 6th Annual Manufacturing & Supply Chain Award
Marketing and Advertising Awards
image Creative Excellence Award, IndiAA Awards CEAT bags the Creative Excellence Award at IndiAA Awards 2017
image Silver Award, Big Bang Awards Best Media Innovation Radio, Drive Safe Dad Campaign 2016
image Silver Award, India Digital Media Awards Best Integrated Media Campaign-Films/TV shows/Events, Chase The Monsoon-3 2016
image Gold Award, Media Abby Awards, Goafest Best Use of Mobile Media – Drive safe dad 2015
image Gold Award, The Advertising Club, Emvies Best media Innovation-Digital-Mobile/Handheld Devices – Drive safe dad 2015
image Gold Award, Abbys-Goa Fest Best Non Fiction Series, Chase the monsoon – 1 2014
image Effies Silver Superior Grip Sustained campaign 2014
Customer Satisfaction
image CEAT ranked highest in India for Original Equipment (OE) Tyre customer satisfaction in a study by J.D Power 2017

Worldwide Network

CEAT marks the highest exports from India in truck, OTR and LCV categories to over 130 countries. Yet our real accolades come in the form of rewards and recognition through a host of awards and participation in events, We meet and exceed expectations of customers: with special sizes, quality that matches world standards, and a global presence.


CEAT Limited
RPG House, 463, Dr Annie Besant Road, Worli, Mumbai - 400 030
+91-22-2493 0621/ +91-22-66616161


Mr. Puneet Kapoor Sr Manager – International Marketing

© 2017 CEAT Ltd. All rights reserved. An RPG Enterprise.